What can we learn from commercial interiors when designing our own homes?


What can we learn from commercial interiors when designing our own homes?

Guest blogger Louise Brooks, fashion student and budding interior design voyeur, gives her thoughts on how London’s hotels, bars, retailers and restaurants can be an inspiration for Georgian interior design.

Mixed use Georgian property

Georgian houses are very much in vogue with commercial companies loving them for their scale and character as much as private individuals cherish them for their classic style.

Taking influence from commercial interiors is an effective way of learning about entertainment spaces, and the established gentlemen’s club feel that perfectly compliments Georgian style interiors. The range of stunning hotels, restaurants and bars in London means there is no excuse not to get out there! It provides great inspiration for Georgian interior design

Commercial interiors in high end venues will have had some serious time and thought lavished on them resulting in complex and considered design solutions.  Taking the time to study which finishes they’ve used, how they have incorporated period features, what lighting effects they have used or how they’ve maximized their available space will contribute no end to many important decisions you may be facing in refurbishing your own home.

I took the opportunity to have a look round some Georgian inspired interiors around London bars which showcase that classic and traditional gentlemen’s club feel. Looking for inspiration for drawing rooms, study’s and entertaining spaces within private homes.

The Zetter Townhouse in Clerkenwell is a Georgian townhouse re-designed into a hotel and cocktail bar. The interior was designed by the renowned Russell Sage, who has worked on many high-end boutique London hotels.

Georgian House Hotel

Designed by Russell Sage

The space isn’t very large, and is zoned off by smaller arrangements of furniture, which really help to give it that intimate feel. The first thing that struck me was the low lighting around the edges of the room. The use of wall, table and standard lamps create more intimate spaces with a cosy and relaxed atmosphere perfect for chatting over drinks. The standard lamps also provide subtle, diffused lighting that adds to the ambiance of the room, a really important element of your gentlemen’s club style interior.


Deep colours and sultry lighting

The whole bar has the feel of an antique shop; the surfaces are cluttered with taxidermy and other weird and wonderful objects. The furniture corresponds, with an abundance of velvet seating complete with bolster cushions and an eclectic mix of chairs.

The warm reds and oranges used compliment the traditional, opulent lounge feel, and the seemingly random arrangement of mirrors and pictures with different coloured frames add to the quirky nature of room.

The Zetter by day

The Zetter by day

Even with the sun streaming through the large windows enjoyed by so many Georgian and period style homes the deep rich colours help to retain the warm and intimate atmosphere.

I wanted to see the Goring Hotel myself. If it was good enough for Will and Kate it was good enough for me.

The Bar at the Goring Hotel

The Bar at the Goring Hotel

This interior was completed in the nic of time for the Royal Family’s annual Christmas lunch a few years back and you can see why it is a favourite of theirs. It has the quality of feeling like the drawing room of a grand house and uses the same principals to achieve that exclusive intimate feel; diffused lighting is achieved here with fabulous uplighting from the coving that highlights the warm golds of the ceiling, ambient lighting from side tables and zones of furniture keep the room feeling approachable despite the fact it is a much larger space. The dark leather pieces compliment the textures of the walls and floor, and the chandelier is the ultimate touch of luxury! Great inspiration for Georgian interior design

I asked Interior Designer Sarah Salter, an interior designer in Bath from Etons of Bath to give me some insight into how this use of furniture clusters which work so well in commercial spaces can be utilised in a residential interior.

“People tend to arrange furniture around the room and towards a single focal point, but, particularly with large rooms, it can be effective to divide the space up into zones. You may have an area facing towards a large fireplace at one end of the room and a separate sitting configuration at the other to make the space more intimate, more useful or more flexible. Maybe there is one orientation for the times you want to watch TV and another for times when you want to enjoy the view through the windows or cosy up around the fire. Occasional chairs and tables are also great for arranging in the corners of a room or in odd shaped spaces to create smaller spaces for one or two people to gather. Use separate rugs to help distinguish between the different seating zones”

The Goring Bar

The Goring Bar

This view through to the bar accentuates the importance of co-ordinating the decor from one room to the next. The doorways here have been used to frame the bar and convey the reverence with which the cocktails are made and poured.  Visiting inspiring interiors like these is not only helpful; it also gives you the perfect excuse to get dolled up and try one of these amazing cocktails or two. I hope this has given you the nudge!


Combining interest, work and a cocktail or two.

Louise Brooks

Louise Brooks is studying fashion and worked with Etons of Bath for some work experience. If you need help with inspiration for Georgian interior design, contact Etons of Bath on 01225639002 or email charlie@etonsofbath.com


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