Privacy Policy

Privacy Policy – Etons of Bath

Sarah Latham Limited t/a Etons of Bath is committed to protecting and respecting your privacy. This privacy policy has been designed to assure you of our commitment to your privacy and that of all our clients and informs you of your rights under the General Data Protection Regulation (GDPR) . It also lets you know how your data is used when you visit our website and how to control what we do with that data.

Sarah Latham Ltd may change this policy from time to time by updating this page. Please, when using our website check this page to ensure that you are happy with any changes. This policy is effective from 2ndApril 2019

Who we are

This website is owned and managed by Sarah Latham Limited t/a Etons of Bath a limited company whose company number is 05735562. Our registered office is 34 Henrietta Street, Bath BA2 6LR


  • What data or information do we collect about you?
  • How is your personal data collected?
  • How will we use the information about you?
  • What is the purpose for which we will use your personal data?
  • Marketing / Communications
  • Disclosure of your personal data
  • Data Security
  • Data Retention
  • Your Rights
  • Third-party sites
  • How to contact us


What data/information do we collect about you?

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use and store different kinds of personal data about you. This includes:

  • Identity Data: First name, last name, and occupation.
  • Contact Data: Email address, telephone numbers, residential address
  • Technical Data: Internet protocol (IP) address, browser type, time zone setting, and location.
  • Usage Data: Information about how you use and navigate our website.
  • Marketing Data: Your preferences in receiving newsletters and communication from us.
  • Group Data: This includes age group and gender

We do not collect any special categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sexual orientation, political opinions or information about criminal convictions and offenses)

How is your personal data collected?

We use different methods to collect data from and about you, which include:

  • Direct interactions: You may give us your identity and contact data by filling in forms or by corresponding with us by post, phone or email. This includes personal data you provide when you subscribe to our newsletters, publications, and events.
  • Automated technologies or interactions: As you interact with our website, we may automatically collect technical data about your equipment, browsing actions and patterns. We collect this personal data by using cookies. (Please see our cookie notice for further details).
  • Third parties or publicly available sources: We receive personal data about you from third parties e.g. analytics providers such as Google

How will we use the information about you?

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where it is necessary for our legitimate interests (or those of a third-party) and where your interests and fundamental rights do not override those interests.
  • Where we need to perform the contract, we are about to enter into or have entered into with you.
  • Where we need to comply with a legal or regulatory obligation.

In point 4 we outline the types of lawful basis that we will rely on to process your personal data. You have the right to withdraw consent at any time, by contacting us using the details provided at the end of this notice or by clicking unsubscribe within any newsletters, publications or events which are circulated by us.

What is the purpose for which we will use your personal data?

We have set out in the table below a description of the ways we use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are for using your data.


Why we use your data What data we use Our legitimate interest
Notifying you about enhancements to our services, such as changes to the website and new services that may be of interest to you • Identity data

• Contact data

• Marketing data

To develop our services, to attract and retain users and to improve the overall user interaction and experience with our site
Maintaining network and data security • Identity data

• Contact data

• Technical data

To maintain the security of our network this in turns helps us to maintain the safety and confidentiality of your information.
Marketing to inform you of events, publications and newsletters • Identity data

• Contact data

• Marketing data

• Group data

To attract and retain users and to improve the overall user interaction
To use data analytics to improve our website, services, interaction, customer relationships and experiences. • Usage data

•Technical data

To keep our website updated and relevant, to develop our business and to inform our communications strategy


Marketing / Communications

We would like to send you information about products and services of ours which may be of interest to you. You have a choice about whether or not you wish to receive information from us and we aim to provide you with choices regarding certain personal data uses, particularly around receiving marketing/communications from us. We have established the following personal data control mechanisms:

  • Opting out: You can request us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us, at any time, using the details provided at the end of this notice.
  • Cookies: You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie notice.

Sarah Latham Ltd will not share your information for marketing purposes with other companies, businesses or organisations

Disclosure of your personal data

We may have to share your personal data with the parties set out below for the purposes set out in the table above:

  • External Third Parties: Service providers acting as processors based in the United Kingdom who provide communication, IT and system administration services.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. Etons of Bath have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Data Retention

We review our retention periods for personal information on a regular basis. We are legally required to hold some types of information to fulfil our statutory obligations. We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant agreement you hold with us.

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Your Rights

You have the right to request a copy of the personal information that we hold about you. If you would like a copy of some or all your personal information, please contact us using the details provided at the end of this notice.

The accuracy of your information is important to us and we want to make sure your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.

Third-party sites

Our website contains links to third-party websites. Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of the website you visit to ensure you are happy with how they handle your information.

Google Analytics

Our website uses Google Analytics, a web analytics service provided by Google, Inc. (‘Google’). Google Analytics uses cookies (text files placed on your computer) to help the website operators analyse how users use the site. Find out more about these cookies in our cookie notice.

How to contact us

Please contact us if you have any questions about our privacy policy or information we hold about you:

Data Controller

Sarah Latham Ltd t/a/ Etons of Bath

34 Henrietta Street

Bath BA2 6LR

by email:


Cookies used on This Site

Cookies and how they Benefit You

Our website uses cookies, as almost all websites do, to help provide you with the best experience we can.
Cookies are small text files that are placed on your computer or mobile phone when you browse websites

Our cookies help us:

  • Make our website work as you’d expect
  • Improve the speed/security of the site
  • Continuously improve our website for you
  • Make our marketing more efficient


We do not use cookies to:

  • Collect any personally identifiable information (without your express permission)
  • Collect any sensitive information (without your express permission)
  • Pass data to advertising networks
  • Pass personally identifiable data to third parties
  • Pay sales commissions


Granting us permission to use cookies

If the settings on your software that you are using to view this website (your browser) are adjusted to accept cookies we take this, and your continued use of our website, to mean that you are fine with this. Should you wish to remove or not use cookies from our site you can learn how to do this below, however doing so will likely mean that our site will not work as you would expect.

More about our Cookies

We use cookies to make our website work including:

  • Generate a randomised list of projects when you visit our projects index page.

There is no way to prevent these cookies being set other than to not use our site.

Anonymous Visitor Statistics Cookies

We use cookies to compile visitor statistics such as how many people have visited our website, what type of technology they are using (e.g. Mac or Windows which helps to identify when our site isn’t working as it should for particular technologies), how long they spend on the site, what page they look at etc. This helps us to continuously improve our website. These so-called “analytics” programs also tell us if, on an anonymous basis, how people reached this site (e.g. from a search engine) and whether they have been here before helping us to put more money into developing our services for you instead of marketing spend. We use:

  • Google Analytics – If you are anti-Google you can opt-outof being tracked by Google Analytics (we’d prefer you didn’t though as this data is seriously helpful to us in improving our website)

Turning Cookies Off

You can usually switch cookies off by adjusting your browser settings to stop it from accepting cookies. Doing so, however will likely limit the functionality oand a large proportion of the world’s websites as cookies are a standard part of most modern websites


Etons of Bath 01225 639002