Hotel interior design for Georgian properties

10 ways we create desirable interiors in Georgian hotels


Etons of Bath are specialist interior designers for Georgian homes and hotels in the UK and it’s all we’ve done since 2009. In 2019 we won the prestigious award for best commercial interior design practice in the Bath Life Property Awards for our work on the Michelin starred Queensberry Hotel

Georgian buildings come in all shapes and sizes as do the design briefs we get from hotel owners wanting to add class, luxury and stand out spaces to their Georgian hotel.

Whether your hotel is a Georgian city townhouse or a Georgian country retreat, we provide ideas, inspiration and stand out design to delight guests, turn heads, get great reviews and create the wow factor.

As an experienced hotel interior designer specialising in period properties, here are 10 insights on our focus when we create truly desirable interiors in Georgian and Regency properties nationwide.


1. Receptions – great impressions right from the start


When we envisage interior design for independent Georgian hotels, we look to create stunning first impressions for guests which sets the tone, brand and expectations for all. Depending on the brief, spaces and any listing consents required, we use design Georgian hotels to make guests feel excited, relaxed and inspired from the moment they set foot in the hotel.


Hotel reception area in Georgian building

Classic reception area


Georgian hotel inner hallway

Bright, simple and stunning entrance hallway


2. Public spaces that draw people in


When visiting period Georgian hotels, guests are most like looking for an escape and something they can’t get at home. We design impact drawing rooms and libraries to make guests feel like ‘Lord and Lady of the Manor’ and an escape from home.

Within each space, we create sub-spaces to allow for conversational groups to gather and atmosphere to build whether it’s morning coffee or pre dinner sharpeners.


Georgian hotel library

Entrance to Library in private members club style


Georgian hotel drawing room

Grand but light drawing room with spaces to enable privacy and zones


3. Private dining – the ultimate mood enhancer


If space allows, we create private and separately styled dining rooms that allow for larger groups to dine alone with a sense of celebration and occasion.

You can opt to bring theatrical drama to the space or light and freshness, and everything in between, to suit your dining proposition and to maximise private bookings and F&B spend (like the Michelin starred Olive Tree at the Queensberry Hotel in Bath)

Classic luxury private hotel dining room

Classic and luxurious private dining room


Georgian hotel modern dining room

Bright and airy modern private dining room


Cosy hotel dining in Georgian hotel

Cosy modern private dining area


4. Design bedrooms with individuals (and groups) in mind


Whilst the temptation may be to ‘design for all’, these days guests are looking for an experience, variety and sumptuous luxury. We strive to design each room with its own style and character whilst integrating some common features to bring economies of scale.

Our designs range from the downright adventurous and outrageous to more muted and classic look and feel. We’re also used to designing rooms and suites of rooms for multi-generational visitors so there’s something for everyone.

Outrageous, stand out and PR-worthy


Children's room in Georgian hotel

Family interconnecting room for special family and multi-generational guests


Calm classic hotel bedroom

Calm, classic and hot air balloon themed room


Four poster Georgian hotel room

Classic fourposter retreat


5. Bathrooms with flair


We design bathrooms as a room in their own right, rather than as a mere en-suite.

We often use feature (wall) lighting and impactful wallcoverings that compliment the bedroom design to which they are attached. This creates a joined up and luxury feeling for guests.

The sanitaryware and brassware we specify combine high quality, longevity and style as bathrooms get a lot of wear and tear so need to stand up to the test of time and keep their shine and elegance.


Bright floral bathroom


de Gournay hotel room

Luxury stunning en-suite with hand painted wallpaper designed by Etons of Bath

Slick and sharp bathroom ensuite


6. Use lighting to create ambience, intimacy and impact


Bad lighting can ruin an intimate dinner or a space to read as much as well planned and layered lighting can make your hotel spaces and rooms sing. We work with you to thinking through the way each space needs to be lit and the way it needs to feel (day and night) so guests of all ages get the mood they desire.


Modern lighting and stunning look and feel to catch the eye


Classic hallway and corridor lighting with half height panelling


Stunning lighting to show off hand painted wall paper in the dining room


7. Using character to best effect

As Georgian specialists, we look to shine a light on the nooks & crannies, character features and history of your building. We take a full audit of the space to see where best to add in paneling, moldings and ceiling roses to enhance the appearance of even the plainest corridor.

We also look at the layout of art and artworks to create impact round the hotel and make the use of all the space to wow guest through the hotel.



8. A good night’s sleep

To ensure guests sleep well, we design deeply lined, blackout curtains made of beautiful fabrics. A joy to look at, a functional must and an opportunity to create the most luxurious layer in a space.

Smart and exquisitely detailed pelmets and drapes on four posted beds are all layers that we can add to further ramp up the hotel luxe.


Thick curtains to cover Georgian sash windows for a good night’s sleep


Thick curtains for a good night’s sleep and to frame the window beautifully


Detail is everything


Sumptous curtains and cushions to create a luxury feel and important touches


9. Home from home storage


There are many notable hotels that have made a virtue of welly racks and boot rooms. We feel this is equally as workable in the town as the countryside. The aim being to create great storage and the feeling that your guests should feel immediately at home in your Georgian hotel.

If you’re in the country, beautiful and practical boot rooms are essential


Simple but elegant storage and bespoke joinery


10. Spa seduction


If you have the space and desire to have a spa and/or pool within your Georgian hotel we use specialist products and finishing to enhance the spa – and even make it feel like a Roman Bath (like The Gainsborough Hotel)…

To create a place of luxury, we think about proportions, light, detail of finish and the breakout areas you can create within the space to bring guests in for more.

Mosaic pool tiles

Making a grand entrance to the spa area


Steam room


Relaxation area with special effects to maximum relaxation


If you own or are planning to purchase a hotel in a Georgian or Regency property, we’d love to help. Do get in touch today to see how our ideas, experience and specialism can help you create a beautiful hotel to turn heads, increase bookings and get rave reviews.

Etons of Bath 01225 639002