Sarah Latham Ltd may change this policy from time to time by updating this page. Please, when using our website check this page to ensure that you are happy with any changes. This policy is effective from 2ndApril 2019
Who we are
This website is owned and managed by Sarah Latham Limited t/a Etons of Bath a limited company whose company number is 05735562. Our registered office is 34 Henrietta Street, Bath BA2 6LR
What data/information do we collect about you?
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use and store different kinds of personal data about you. This includes:
We do not collect any special categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sexual orientation, political opinions or information about criminal convictions and offenses)
How is your personal data collected?
We use different methods to collect data from and about you, which include:
How will we use the information about you?
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
In point 4 we outline the types of lawful basis that we will rely on to process your personal data. You have the right to withdraw consent at any time, by contacting us using the details provided at the end of this notice or by clicking unsubscribe within any newsletters, publications or events which are circulated by us.
What is the purpose for which we will use your personal data?
We have set out in the table below a description of the ways we use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are for using your data.
|Why we use your data||What data we use||Our legitimate interest|
|Notifying you about enhancements to our services, such as changes to the website and new services that may be of interest to you||• Identity data|
• Contact data
• Marketing data
|To develop our services, to attract and retain users and to improve the overall user interaction and experience with our site|
|Maintaining network and data security||• Identity data|
• Contact data
• Technical data
|To maintain the security of our network this in turns helps us to maintain the safety and confidentiality of your information.|
|Marketing to inform you of events, publications and newsletters||• Identity data|
• Contact data
• Marketing data
• Group data
|To attract and retain users and to improve the overall user interaction|
|To use data analytics to improve our website, services, interaction, customer relationships and experiences.||• Usage data|
|To keep our website updated and relevant, to develop our business and to inform our communications strategy|
Marketing / Communications
We would like to send you information about products and services of ours which may be of interest to you. You have a choice about whether or not you wish to receive information from us and we aim to provide you with choices regarding certain personal data uses, particularly around receiving marketing/communications from us. We have established the following personal data control mechanisms:
Sarah Latham Ltd will not share your information for marketing purposes with other companies, businesses or organisations
Disclosure of your personal data
We may have to share your personal data with the parties set out below for the purposes set out in the table above:
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. Etons of Bath have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
We review our retention periods for personal information on a regular basis. We are legally required to hold some types of information to fulfil our statutory obligations. We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant agreement you hold with us.
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
You have the right to request a copy of the personal information that we hold about you. If you would like a copy of some or all your personal information, please contact us using the details provided at the end of this notice.
The accuracy of your information is important to us and we want to make sure your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.
Our website contains links to third-party websites. Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of the website you visit to ensure you are happy with how they handle your information.
How to contact us
Sarah Latham Ltd t/a/ Etons of Bath
34 Henrietta Street
Bath BA2 6LR
by email: firstname.lastname@example.org
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